Upguidance - UX Case Study
Upguidance - UX Case Study
My Role
My Role
User Research
UX Design
Type
Type
Personal Project
Timeline
Timeline
3 Weeks
Read Time
Read Time
6 Min
Problem
Problem
Many students and professionals struggle to identify suitable career paths due to a lack of awareness, guidance, and accessible resources.
Many students and professionals struggle to identify suitable career paths due to a lack of awareness, guidance, and accessible resources.
Solution
Solution
Upguidance is designed for students & working professionals to seek help in their career journey through mentorship & career counselling.
Upguidance is designed for students & working professionals to seek help in their career journey through mentorship & career counselling.
Key Statistics
Key Statistics
90% of students choose incorrect career paths due to insufficient guidance.
90% of students choose incorrect career paths due to insufficient guidance.
India requires 1.4 million career counselors to meet the ideal student-to-counselor ratio.
India requires 1.4 million career counselors to meet the ideal student-to-counselor ratio.
Students are aware of only 7 out of 250 potential career options.
Students are aware of only 7 out of 250 potential career options.
Are you in a hurry?
Are you in a hurry?
Understanding the Users
Understanding the Users
Online Surveys
Conducted with 20 participants (ages 18-30), including 12 students and 8 professionals.
Online Surveys
Conducted with 20 participants (ages 18-30), including 12 students and 8 professionals.
Findings
Findings
66% students struggled with career choices.
66% students struggled with career choices.
91.6% students never consulted a career counselor.
91.6% students never consulted a career counselor.
37.5% professionals hadn't identified their passion.
37.5% professionals hadn't identified their passion.
62.5% professionals were unaware of counseling platforms.
62.5% professionals were unaware of counseling platforms.
User Interviews
Conducted with 4 participants, including 2 students & 2 working professionals.
User Interviews
Conducted with 4 participants, including 2 students & 2 working professionals.
Findings
Findings
One student faced confusion in selecting a degree to pursue post-school.
One student faced confusion in selecting a degree to pursue post-school.
One student desired more subject knowledge before stream selection.
One student desired more subject knowledge before stream selection.
One professional wanted to explore more career choices.
One professional wanted to explore more career choices.
One professional faced a lot of confusion while choosing a career path.
One professional faced a lot of confusion while choosing a career path.
Introducing Upguidance
Introducing Upguidance
Personalized Mentorship: Connects users with experienced professionals.
Personalized Mentorship: Connects users with experienced professionals.
Career Counseling: Provides insights into various career options.
Career Counseling: Provides insights into various career options.
Resource Hub: Offers information on diverse career paths and required skills.
Resource Hub: Offers information on diverse career paths and required skills.
Logo
Logo
Up Guidance
The logo icon depicts a helping hand and a rocket flying high which is the motive of upguidance to help people reach new heights in their career journey.
The logo icon depicts a helping hand and a rocket flying high which is the motive of upguidance to help people reach new heights in their career journey.
Up Guidance
Wireframes
Wireframes
Wireframing the main flows helped me figure out the information structure and user journeys before moving on to visual design.
Wireframing the main flows helped me figure out the information structure and user journeys before moving on to visual design.
Home Screen
Quick Actions
The available services are present on the top of the home screen and the users can choose any service according to their motivations.
Story Based Content
Quick Insight's purpose is to increase the awareness of the users by providing additional information that they might be missing. Quick insights would work similarly to Instagram stories.
Playlists
Playlists would provide users with valuable information regarding counseling & mentorship free of cost which would increase their motivation to book a session with counsellors & mentors.
Home Screen
Quick Actions
The available services are present on the top of the home screen and the users can choose any service according to their motivations.
Story Based Content
Quick Insight's purpose is to increase the awareness of the users by providing additional information that they might be missing. Quick insights would work similarly to Instagram stories.
Playlists
Playlists would provide users with valuable information regarding counseling & mentorship free of cost which would increase their motivation to book a session with counsellors & mentors.
Home Screen
Quick Actions
The available services are present on the top of the home screen and the users can choose any service according to their motivations.
Story Based Content
Quick Insight's purpose is to increase the awareness of the users by providing additional information that they might be missing. Quick insights would work similarly to Instagram stories.
Playlists
Playlists would provide users with valuable information regarding counseling & mentorship free of cost which would increase their motivation to book a session with counsellors & mentors.
Mentor Details Screen
Important Details
The crucial details are presented in the first fold, allowing the user to make a decision easily.
Additional Details
The details section would include additional information about the mentor.
Story Section
A story section of the mentor for the users to see a glimpse of the mentors and their story to develop a sense of familiarity with the mentor.
Reviews
Review section of the mentor, users can see the reviews and decide If they want to book a session or not.
FAQs
FAQs section is designed to address general queries, helping users clarify all doubts before booking a session.
Mentor Details Screen
Important Details
The crucial details are presented in the first fold, allowing the user to make a decision easily.
Additional Details
The details section would include additional information about the mentor.
Story Section
A story section of the mentor for the users to see a glimpse of the mentors and their story to develop a sense of familiarity with the mentor.
Reviews
Review section of the mentor, users can see the reviews and decide If they want to book a session or not.
FAQs
FAQs section is designed to address general queries, helping users clarify all doubts before booking a session.
Mentor Details Screen
Important Details
The crucial details are presented in the first fold, allowing the user to make a decision easily.
Additional Details
The details section would include additional information about the mentor.
Story Section
A story section of the mentor for the users to see a glimpse of the mentors and their story to develop a sense of familiarity with the mentor.
Reviews
Review section of the mentor, users can see the reviews and decide If they want to book a session or not.
FAQs
FAQs section is designed to address general queries, helping users clarify all doubts before booking a session.
Prototype
Prototype
Learnings
Learnings
Design is an iterative process.
Design is an iterative process.
Designing an experience is an iterative process, with insights and answers emerging at various stages—some early on and others later.
Designing an experience is an iterative process, with insights and answers emerging at various stages—some early on and others later.
Prototypes speak louder than static screens.
Prototypes speak louder than static screens.
Sharing clickable prototypes helped users understand the flow better.
Sharing clickable prototypes helped users understand the flow better.
Other Work
Other Work
